Crown’s universally easy-to-open Orbit® Closure made its debut in the Spanish market on jars of Gutarra’s “Tus Primeros,” a premium range of preserved vegetables.
Gutarra, part of the Riberebro Group, has been a leader in the domestic canned vegetables market for three decades. As a leader, it is the first Spanish brand to adopt the closure starting with three product lines – Tus Primeros Judias verdes, Acelgas and Col – all of which have been well-received by consumers.
Thanks to the closure’s revolutionary design, opening torque is significantly reduced, making it 60% to 70% easier to open than alternative closures. This ease of access enhances convenience for consumers of all ages.
The Riberebro Group plans to extend use of the Orbit® Closure to additional products in the future.